Problema Solution

A car rental agency currently rents 200 cars per day at a rate of $30 per car. Market research indicates for each $1 increase in rate, 5 fewer cars are rented. Find the "optimal" rate. i.e. rate to charge which maximizes daily revenue.

Answer provided by our tutors

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we need an equation to define revenue


'n' represent the number of $1 rental rate increases


total revenue = (200-5n)*(30+n)


which simplifies to

-5n^2 + 50n + 6000

or

-5(n-5)^2 + 6125


we want to minimize "(n-5)^2" by setting it to zero, so we need n=5


30 + 5*1 = 35


the optimal rate to charge is $35