Problema Solution

The John Deere company has found that the revenue, in dollars, from sales of riding mowers is a function of the unit price, p, in dollars that it charges. If the revenue is R(p)= -1/2p^2 +1900p. What unit price p should be charged to maximize revenue? What is the maximum revenue ?

Answer provided by our tutors

We need to find the maximum for the parabolic function:

R(p)= -1/2p^2 +1900p.

R max = c - b^2/4a

a = -1/2

b = 1900

c = 0

R max = 0 - 1900^2/(4*(-1/2))

R max = $1,805,000

The maximum revenue is 1,805,000.

p max = -b/2a

p max = -1900/(2*(-1/2))

p max = $1,900

To maximize revenue the unit price should be changed to $1,900.