Problema Solution

What is the percent markup on a pair of shoes selling for $120 that had a wholesale cost of $80?

Answer provided by our tutors

Unit Cost = $80

Sales Price = $120

Gross Profit Margin = Sales Price – Unit Cost

Gross Profit Margin = 120 - 80

Gross Profit Margin = $40

Markup Percentage = Gross Profit Margin/Unit Cost

Markup Percentage = 40/80

Markup Percentage = 0.5 or 50%

The percent markup on a pair of shoes is 50%.